KLIMA-MEMES
The Impact of Humorous Communication on Political Decision-Making in the Climate Change Context
The research project KLIMA-MEMES at the LMU Munich explores the question of what influence humorous-intended memes texts, images, and videos – shared online on platforms such as Instagram and TikTok – have on political decision-making. As part of the project, we collect data from various social media platforms during the UN World Climate Conferences 2023 (COP28) and 2024 (COP29) to analyze the content using manual and automated methods.
The interdisciplinary consortium project brings together researchers from the fields of Computational Communication Science, Computational Linguistics, and Computer Vision.
RECent News And Events
November 12, 2025 | Research stay at GESIS
Nadja Ozornina was invited to GESIS – Leibniz Institute for the Social Sciences as a guest researcher and had the opportunity to develop a tool for multilingual topic modeling and to present recent findings from KLIMA-MEMES.
July 22, 2025 | Talk at IC2S2 in Norrköping
Nadja Ozornina presented findings from her ongoing study on key concepts, methodological approaches, and challenges in image clustering at the International Conference on Computational Social Science (IC2S2) in Norrköping, Sweden.
July 15, 2025 | Talk at IAMCR Conference in Singapore
New presentation at the Conference of the International Association for Media and Communication Research in Singapore. Research from the communication science group on the use of humor in climate change memes on reddit was presented.
June 17, 2025 | New Paper on Climate Communication in the Hybrid Media System
New publication from the project published in Media and Communication. Research from the KLIMA-MEMES project has been published in a special issue on Journalism in the Hybrid Media System.
For an overview of all project news and events, please click on the following link:
The KLIMA-MEMES project is funded by the Bavarian Research Institute for Digital Transformation.
