KLIMA-MEMES
The Impact of Humorous Communication on Political Decision-Making in the Climate Change Context
The research project KLIMA-MEMES at the LMU Munich explores the question of what influence humorous-intended memes texts, images, and videos – shared online on platforms such as Instagram and TikTok – have on political decision-making. As part of the project, we collect data from various social media platforms during the UN World Climate Conferences 2023 (COP28) and 2024 (COP29) to analyze the content using manual and automated methods.
The interdisciplinary consortium project brings together researchers from the fields of Computational Communication Science, Computational Linguistics, and Computer Vision.
RECent News And Events
July 22, 2025 | Talk at IC2S2 in Norrköping
Nadja Ozornina presented findings from her ongoing study on key concepts, methodological approaches, and challenges in image clustering at the International Conference on Computational Social Science (IC2S2) inNorrköping, Sweden.
July 15, 2025 | Talk at IAMCR Conference in Singapore
Nadja Ozornina attended the Conference of the International Associationf for Media and Communication Research in Singapore. She presented research from the communication science group on the use of humor in climate change memes on reddit.
June 17, 2025 | New Paper on Climate Communication in the Hybrid Media System
New publication from the project published in Media and Communication. Research from the KLIMA-MEMES project has been published in a special issue on Journalism in the Hybrid Media System.
June 16, 2025 | Talks at ICA Conference 2025 in Denver
Simon Lübke attended the Annual Conference of the International Communication Association (ICA) in Denver. He presented a comparative study on different stakeholders‘ climate communication as well as the strategies of right-wing populist parties’social media strategies.
For an overview of all project news and events, please click on the following link:
The KLIMA-MEMES project is funded by the Bavarian Research Institute for Digital Transformation.
