The research project KLIMA-MEMES at the LMU Munich explores the question of what influence humorous-intended memes texts, images, and videos – shared online on platforms such as Instagram and TikTok – have on political decision-making. As part of the project, we collect data from various social media platforms during the UN World Climate Conferences 2023 (COP28) and 2024 (COP29) to analyze the content using manual and automated methods.

The interdisciplinary consortium project brings together researchers from the fields of Computational Communication Science, Computational Linguistics, and Computer Vision. 


RECent News And Events

April 23, 2024 | Talk by Nadja Ozornina

Nadja Ozornina presented her current work on „When Multimodal Meets Comparative: Analyzing Multimodal Data in Comparative Context for Computational Communication Research“ to the KLIMA-MEMES project team today. 

February 16, 2024 | Vienna Meeting

Researchers from the KLIMA-MEMES project took part in a meeting with colleagues from the Computational Communication Science Lab in Vienna to present the project and discuss challenges in interdisciplinary research.

February 9, 2024 | PolComm Conference Talk

Simon Lübke, Mario Haim and Jörg Haßler presented findings from the KLIMA-MEMES project at the annual conference of the „Communication and Politics“ section of the DGPuK in Bern.

December 21, 2023 | 3rd COP28 Report published

We published our third report on the global climate conference COP28 in Dubai and provide insights on the use of humorous content and political internet memes during the conference.

For an overview of all project news and events, please click on the following link:

The KLIMA-MEMES project is funded by the Bavarian Research Institute for Digital Transformation.