The research project KLIMA-MEMES at the LMU Munich explores the question of what influence humorous-intended memes texts, images, and videos – shared online on platforms such as Instagram and TikTok – have on political decision-making. 

The interdisciplinary consortium project brings together researchers from the fields of Computational Communication Science, Computational Linguistics, and Computer Vision. 

RECent News And Events

September 6, 2023 | The Scholz Meme

Dr. Jörg Haßler was interviewed by the German news website DER WESTEN about the social media strategy of Olaf Scholz and the relevance of political internet memes.

August 23, 2023 | Newspaper Article

The German newspaper Süddeutsche Zeitung (SZ) published an article on German politicians‘ strategies and practices on self-presentation in social media. The article refers to current research conducted by Dr. Jörg Haßler, Anna-Katherina Wurst, and Katharina Pohl.

August 8, 2023 | TV and Newspaper Interviews

Dr. Simon Lübke was interviewed on the topics of visualization and professionalization of political communication. His statements are published in a TV feature (ARD-Mittagsmagazin) and a newspaper article (Mittelbayerische Zeitung). 

July 14, 2023 | Talk by Dr. Lea Frermann

Dr. Lea Frermann from the University of Melbourne visited Prof. Barbara Plank and the MaiNLP research lab today and presented her research on “Conflicts, Villains, Resolutions: Towards models of Narrative Media Framing”.

For a general overview of project news and events, please click on the following link:

The KLIMA-MEMES project is funded by the Bavarian Research Institute for Digital Transformation.